Defining Your Corps
For a new corps starting fresh or an existing corps that wants to improve their professional brand, it is critical that the image projected by the group serves the goals of the members and your target customer market, and facilitates a recruiting strategy for new members as well.
The framework for creating or enhancing your brand is straightforward:
Identify the Theme that your group will adopt
Define the Member Profile of your group
Selecting Music that fits your theme and member abilities
Select Instructors (if appropriate)
Once you have these foundational elements in-place, your external Marketing efforts and Recruiting strategy will fall into place more readily. Follow the links above to learn more about each topic.
Please keep in mind that there are no right/wrong examples in the following pages, simply choices that you should make consciously and with deliberate intent.