Corps frequently focus exclusively on the performance aspects of what they do (music, marching, events, etc.), however it is becoming increasingly important to broaden your reach if you want to improve your playing opportunities, increase your fees, or secure and retain top talent for your group. Understanding some fundamentals aspects of marketing your group will go a long way to furthering your corps goals.
This overview will walk you through some key elements to improve the marketing of your group:
- Visibility and Public Relations
- Creating a Digital presence
- Physical Marketing Materials
- Traditional Media and Printed sources
Good Marketing:
- Creates awareness
- Explains who you are, what you do, what services you provide
- Develops an image of who/what your corps is
- Is memorable