Traditional Media
Although there is less emphasis on print media today, do not neglect it. Have someone in your group write a press release for your open house or event. It is helpful to have have two versions, 100 and 150 words. Then, these can go to a variety of places. We’ve included the school papers and newsletters here in printed sources. Even if your local schools won’t take a press release, see if they will put something in their printed calendars. Remember, your goal is to saturate your market, so put your press release in the following places:
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Local newspapers
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Insert into the local paper (8.5 x 11 flyer - it is usually not very expensive. Contact the advertising person.)
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Local parenting paper
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Local arts paper
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High school newspaper (see if they have a place to advertise)
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Middle school and elementary school newsletters (printed or online)
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Elementary/middle/high school performing arts program ads
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Homeschooling newsletters
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Private/charter school newsletters
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Newsletters for houses of worship
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Local “Shopper” paper
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Education foundation ads
- Any free newspaper