Traditional Media

Although there is less emphasis on print media today, do not neglect it. Have someone in your group write a press release for your open house or event. It is helpful to have  have two versions, 100 and 150 words. Then, these can go to a variety of places. We’ve included the school papers and newsletters here in printed sources. Even if your local schools won’t take a press release, see if they will put something in their printed calendars. Remember, your goal is to saturate your market, so put your press release in the following places:

• Local newspapers

• Insert into the local paper (8.5 x 11 flyer - it is usually not very expensive. Contact the advertising person.)

• Local parenting paper

• Local arts paper

• High school newspaper (see if they have a place to advertise)

• Middle school and elementary school newsletters (printed or online)

• Elementary/middle/high school performing arts program ads

• Homeschooling newsletters

• Private/charter school newsletters

• Newsletters for houses of worship

• Local “Shopper” paper

• Education foundation ads

• Any free newspaper