Although there is less emphasis on print media today, do not neglect it. Have someone in your group write a press release for your open house or event. It is helpful to have have two versions, 100 and 150 words. Then, these can go to a variety of places. We’ve included the school papers and newsletters here in printed sources. Even if your local schools won’t take a press release, see if they will put something in their printed calendars. Remember, your goal is to saturate your market, so put your press release in the following places:
Local newspapers
Insert into the local paper (8.5 x 11 flyer - it is usually not very expensive. Contact the advertising person.)
Local parenting paper
Local arts paper
High school newspaper (see if they have a place to advertise)
Middle school and elementary school newsletters (printed or online)
Elementary/middle/high school performing arts program ads
Homeschooling newsletters
Private/charter school newsletters
Newsletters for houses of worship
Local “Shopper” paper
Education foundation ads
- Any free newspaper